Go-to-market note
Distribution
Broker-led distribution is Cuva's primary commercial strategy. Brokers would make the shared workspace available to their corporate clients, who are the principal day-to-day operational users.
The broker is the primary distribution partner and potentially the paying customer. Subscription and payment arrangements remain to be decided.
One platform creates value for both parties: clients gain insurance control and easier access to support; brokers gain more current information, efficient servicing, clearer records and relevant commercial opportunities.
Core distribution model
Build adoption through broker relationships.
Brokerages could offer Cuva across their client base as the shared service layer alongside their BMS. Networks and consolidators could introduce consistent servicing processes, information gathering and audit trails across multiple businesses.
Corporate operational value
Policies, obligations, evidence and business changes in one customer-owned workspace, with simpler communication and less repeated information gathering.
Broker commercial value
Earlier opportunities to advise, stronger retention, relevant cross-sell and better documentation to support E&O risk controls. These are intended benefits, not validated outcome claims.
Secondary possibilities
Additional routes can develop over time.
Direct to corporates
Independent corporate subscriptions may become an additional route for businesses seeking their own insurance workspace. Direct sales remain possible, rather than an equal initial strategic priority.
Other partners
Accountants, private equity firms and other advisers could introduce Cuva across client or portfolio companies where an opportunity fits. Partner distribution remains exploratory.
Quotation routes
The workflow follows the distribution relationship.
Primary · Broker-provided Cuva
Client → Providing broker → Insurer options
Requests, disclosures, endorsements, renewals and submissions go to the providing broker. The broker can obtain multiple insurer quotations and present alternatives through quote and bind. An independent search for competing brokers is not a standard client feature.
Possible · Direct corporate edition
Independent client → Selected brokers → Options
An appropriately structured direct-corporate product could allow approaching several brokers or a wider broker marketplace. This is a secondary model under consideration, not a default part of broker-distributed Cuva.
These are positioning and illustrative workflow choices. Commercial terms, access controls and any separate editions have not been finalised.